One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.
With the use of modern technology, people can date via telephone or computer or meet in person.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.
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Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
Those butterflies of excited joy as you open the latest message from your new match, your first glimpse as you turn up for a date, a shared joke that only the two of you understand; these moments begin with e Harmony.